Does your “New Year, New You” plan include a portrait session? You’re going to want to look the part. I’ve included some wardrobe tips for men on how to prepare for your shoot.

Headshots are an excellent tool for a company who is trying to create a consistent look throughout their staff. They cast a polished and professional light and help make a good first impression when a client visits a website, social media profile, or printed advertising such as signage and flyers. Personal branding can also produce similar results but takes the visual identity a step further.

So you've booked your portrait session. Now we need to get you ready for the big day!  The following 5 tips will help you be picture ready.

When you stop by the home page of jodilister.com one of the first things you read is that I create Vanity Fair style portraits. If you are familiar with the magazine then beautiful imagery created by some of the world’s most famous fashion photographers likely flash across your mind.

If actions speak louder than words and a picture is worth a thousand words, combing the two together just might fill a book! Have you ever looked at your own portraits and analyzed what story your pose is saying? I have compiled a list of 5 of the key ways you can make sure your body language is on brand and speaking directly to your client the right way.

The presence of color in our visual world influences us on a daily basis. Translating this study of color to your personal branding imagery provides important affects to your brand. The colors of the background, lighting, wardrobe, even lipstick and nail polish colors, can all be targeted to send the right message to your ideal client.

Why, in my 8th year of owning a photo business did I start including professional hair and makeup as a standard part of my sessions?

Nicole is a professional pastry chef who reached out to me as she was redesigning her website. 

Hopefully if you’re reading this post, you already know how important photography can be to your personal brand. But, should you update your brand’s photography and, if so, how often?

Personal branding is a buzzword that gets thrown around a lot these days especially on social media but what does it really mean and how does photography help you to develop a strong personal brand?